Now, this video? This video is a jam fit for a King. This rapper perfectly summarizes Cleveland’s affection for LeBron James, as well as why this King needs this kingdom.

Why couldn’t they have commissioned this guy instead of putting out that video that reeked of desperation, the “We Are LeBron” disaster?

When I get a second, I’m transcribing this. I dare you not to get the lyrics irrevocably stuck in your head. “We need a ring for the king, yeah! You need to stay for your team, yeah!”